There are now thousands of AI tools. Most teams don't need more than a handful. The question isn't which tool is best — it's which combination matches your team, your workflows and your growth stage.
A simple selection framework
Start with the outcome. What needs to change in the business — faster sales follow-up, lighter support load, sharper marketing output? Then map the workflow. Then choose tools that slot into that workflow without forcing your team to change how they work.
Common mistakes
Buying tools before mapping workflows. Stacking overlapping products. Optimising for features your team will never use. Ignoring integration costs. The right stack is usually smaller than you'd expect.
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