Luxury clients expect a concierge. The team needed a system.
Benzina Stables stores, sells and cares for some of Melbourne's most valuable cars. Their digital presence had to feel as private and precise as the facility itself — but the real problem was operational. Every vehicle movement, detail, battery charge and service request was being coordinated manually, by phone and message, across a growing member base.
The brief was two platforms in one: a front-facing brand showcase that positions Benzina as the leader in luxury vehicle storage and sales, and a back-of-house operations hub where members submit requests and staff manage every car in the building — without the two ever feeling like different products.
Position the brand. Design the experience. Build the back office.
Brand positioning first
We unified the Benzina identity around precision, privacy and care — the language, the tone and the visual system — so the site reads as a private club, not a car park with a website.
Design a dark, premium interface
A sleek, dark-themed UI that mirrors the exclusivity of the facility. Full-bleed video hero, featured-on press bar, and service pages that sell storage, detailing, sales concierge and inspections with restraint.
Sell storage and memberships online
Three storage tiers and two membership levels as recurring subscriptions through WooCommerce — secure a bay or join the club in a few clicks, with the marketplace for vehicle sales alongside.
Build the member portal
Secure member login with vehicle registration, photo uploads of every side of the car, and automated forms to schedule pick-ups, drop-offs and service requests — fast, trackable and approved by the team.
Build the staff dashboard
A fully custom back-of-house dashboard for Benzina staff to manage member interactions and vehicle logistics — scheduling, detailing, battery charging and service requests — replacing phone calls and spreadsheets.
WordPress
WooCommerce