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Established
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Membership · Rewards · Trade Promotions

Hardys Rewards.
A rewards club that pays you back in groceries.

Hardys Rewards is an Australia-wide rewards club where every membership comes back to you as big-brand groceries delivered to your door — plus partner discounts and accumulating entries into monthly cash, car and year-of-groceries giveaways. We built the entire platform on custom WordPress: five subscription tiers, one-off packages, bonus-entry logic, grocery fulfilment through Bulkies Online, a member portal and a permit-compliant trade promotion system drawn by a certified third party. Platform design and custom build by established.

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Hardys Rewards website
Hardys Rewards
Industry
Rewards Club · Grocery · Trade Promotions
Platform
Custom WordPress · WooCommerce Subscriptions
Live at
hardysrewards.com
Status
>> Live
The platform

Built to make a subscription feel like free groceries.

5
Membership tiers
Bronze $19 to Diamond $249 a month, cancel anytime, each with scaled entries, bonuses and discounts
$5,200
Year-of-groceries prize
$100 of big-brand groceries delivered weekly for a year, drawn monthly alongside cash prizes
100%
Package value returned in groceries
Every eligible package ships a Mystery Grocery Bag matching what the member paid
Certified
Draws by Random Draws Australia
Government-certified third-party draws under NSW trade promotion authority
Hardys Rewards membership tiers
The challenge

Giveaway clubs get called lotteries. Hardys had to be a rewards business first.

The pitch is simple — pay $29, get $29 of groceries, plus entries to win $15,000. The platform behind it is not. Five membership tiers and a range of one-off packages, each with different base entries, sign-up bonuses, monthly accumulation, entry multipliers during promotions, grocery-bag-or-extra-entries choices, Bulkies Online discounts and merch discounts — all enforced automatically and all auditable for a trade promotion permit.

It also had to connect to the real world. Grocery bags are fulfilled through a partner, delivered Australia-wide, and had to be claimable from the membership. South Australia is excluded. Winners are drawn by a certified third party and published. And the whole thing had to be fast to campaign on — new giveaways, 5x entry months, 50% codes — because the business lives on Instagram and Facebook Lives.

The approach

Model the entitlements. Connect the fulfilment. Make every campaign one click.

01

Engineer the tier and package logic

Five recurring tiers plus one-off packages, with base entries, sign-up bonuses, monthly accumulating entries that never expire while active, promotional multipliers, and a per-package choice between a free Mystery Grocery Bag or extra entries — every rule enforced by the platform at checkout and renewal.

02

Connect grocery fulfilment

Mystery Grocery Bag entitlements tied to the package and claimable through Bulkies Online, with free delivery handling and tier-based Bulkies discounts applied to the member's account.

03

Build the trade promotion system

Promotion pages with prize, value, entries-close and draw times, automatic entry allocation from memberships and packages, bonus-entry mechanics for referrals and social actions, a published winners record and Random Draws Australia certification — structured under NSW permit conditions with SA excluded.

04

Build the member portal and partner network

A logged-in member portal for partner offers, a partners directory, a become-a-partner flow and a merch store with tier-based pricing, so the "rewards" half of the club is real and growing.

05

Make it campaign-ready

Giveaway cards, countdowns, promo banners, discount codes and entry multipliers the Hardys team switches on and off between draws — plus Instagram feed, FAQ and a one-click cancel — without a developer.

Built with

The stack behind it.

WordPressWordPressWooCommerceWooCommerceWooCommerce SubscriptionsPHPMySQLCustom Entry EngineTrade Promotion SystemMember PortalBulkies Online IntegrationInstagram Feed
What we delivered

A rewards club, a giveaway engine and a fulfilment link, custom-built.

Five-tier membership system

Bronze to Diamond recurring subscriptions with scaled entries, sign-up bonuses, discounts and cancel-anytime, plus one-off packages from $9.

Entry & bonus engine

Base, bonus, accumulating and multiplied entries calculated automatically per package, promotion and referral.

Grocery fulfilment integration

Mystery Grocery Bag entitlements tied to packages and claimed through Bulkies Online with tier-based discounts.

Trade promotion system

Promotion pages, countdowns, certified draws, published winners and permit-compliant terms.

Member portal & partners

Logged-in member offers, partner directory, become-a-partner pipeline and a merch store with member pricing.

Campaign controls

Giveaway cards, promo codes, entry multipliers and banners the team runs between draws.

Prize, value, gates close, winner drawn — every promotion on the same system
Prize, value, gates close, winner drawn — every promotion on the same system
The member portal — partner offers and discounts
The member portal — partner offers and discounts
Monthly giveaways — cash, cars and a year of groceries
Monthly giveaways — cash, cars and a year of groceries
Published winners, drawn by a certified third party
Published winners, drawn by a certified third party
Two audiences, one platform

Groceries and a shot at $15,000 for members. Automatic for Hardys.

>>Members — pick a tier, get your package value back in big-brand groceries delivered free Australia-wide, save at partners and Bulkies Online, and accumulate entries into every monthly draw. Cancel in one click.
>>Partners — a free listing in front of a national member base, with a simple application to join.
>>The Hardys team — entries, bonuses, renewals, bag entitlements and exclusions all enforced by the platform; the team runs the Lives, swaps the campaign and answers the DMs.
Hardys Rewards on mobile
★★★★★5.0 ON GOOGLE

Rated five stars by the businesses we build for.

Every review below is real, public, and on Google.

★★★★★

Working with the team at Established was a great experience from start to finish. Communication was prompt, every request was handled efficiently, and everything was delivered exactly as we envisioned. Professional, reliable, and easy to work with.

Google review
★★★★★

Established exceeded expectations in every way. The process was smooth, organised, and far more refined than we anticipated. Would absolutely recommend.

Google review
★★★★★

Not only was I delivered a great product, I also received great professional advice. Great quality websites, an artistic flare, and a strong presence in professionalism.

Google review
★★★★★

From the beginning they took time to understand exactly what I wanted my website to look like — and delivered accordingly. Communication was easy and open, and nothing was ever a hassle.

Google review
★★★★★

They paid attention to the finer details and improved areas we hadn't even considered. I am very satisfied with the end product and the overall experience. Highly recommend.

Google review

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