Nobody wants to shop for grave cleaning. The booking had to feel like a kindness.
This is a sensitive purchase, often made by someone grieving, often made from interstate. The brand had to be dignified without being sombre, and the website had to make it easy — not transactional — to arrange care for a loved one's resting place. A generic quote form would have felt cold; a generic shop would have felt wrong.
Underneath the sensitivity, the business logic was real. Pricing depends on the monument — single or double, headstone, tombstone or wall mausoleum — and whether it's a one-off or ongoing. Flowers are an add-on. Staff need the cemetery, the section, the name and a location note to find the site. Monthly plans need recurring billing. All of it had to live in one form a 70-year-old could complete on a phone.
Create the brand. Design with care. Build the form around the business.
Create the identity
A brand built on compassion and dignity: logo, palette and typography that feel calm and trustworthy, and a tone of voice that speaks to families, not customers.
Design a website that reassures
Video hero of the work being done, three clear service tiers with transparent starting prices, testimonials from families, and Book a Service as the single, gentle call to action on every page.
Engineer the booking configurator
A custom form where the customer chooses one-off or monthly, then picks their monument type from six priced cards, adds seasonal flowers, selects the cemetery and enters the deceased's name, section and a location note — with price updating as they go.
Wire pricing and payments into WooCommerce
Every monument-and-frequency combination mapped to a priced product, flowers as add-ons, monthly care plans as recurring subscriptions, and inspection-priced extras captured for quoting — all flowing into one order the team can action.
Set expectations and close the loop
What's included spelled out beside the form, a 24-hour confirmation promise, after-service photos sent to the family, and a note to inform relatives before staff attend — the operational details that make the service feel considered.
WordPress
WooCommerce
